Stockholm-listed gaming operator Kindred Group has extended its partnership with Gamban to fully integrate the company’s blocking software within its self-exclusion process for the Unibet brand.

Kindred has pioneered responsible gambling procedures, including its detection system PS-EDS, and was the first UK operator to offer Gamban’s gambling software blocking technology to its customers.

The company has now extended this relationship to further help people who self-exclude on the Unibet website, providing all customers with unlimited access to Gamban free of charge.

“Unibet has been one of the first operators to integrate Gamban into the self-exclusion process. Self-exclusion must evolve to protect at-risk individuals from different angles – device, ID and spend," said Gamban CEO Jack Symons.

“Unibet and its parent company Kindred, recognise the value in mirroring the duration of blocking software to the amount of time the player selects for self-exclusion, from six months up to five years. It’s a pleasure to work on enhancing self-exclusion with such a passionate and dedicated team at Kindred.”

Kindred UK general manager Neil Banbury commented: “Responsible gambling is at the top of the agenda at Kindred and we are proud to be the first UK operator to fully integrate Gamban’s product within our self-exclusion process for the Unibet brand. We are strong advocates for education around responsible gambling and ensuring all of our customers are able to make an informed choice.

“All of our customers should have the tools and support they need to enjoy our products responsibly and by offering this service for free to all of our customers we are certainly taking a step in the right direction,” Banbury added. “This is just the start of such an initiative as we want to keep on investing across all brands and in other socially responsible innovations.”