Sports data provider Sportradar has agreed a multi-year extension of its media partnership with NASCAR.
The renewed agreement follows a successful four-year partnership which has seen Sportradar distribute NASCAR’s live timing and scoring data to digital media partners.
Sportradar also provides its Integrity Services to NASCAR under a deal signed last December to monitor domestic and global betting patterns on NASCAR races.
“Sportradar has been an excellent partner that has helped us expand the reach of NASCAR’s live [...]