Carnival Corporation-owned cruise line operator Princess Cruises has announced a second MONOPOLY Cruise for Cash promotion in partnership with Scientific Games.
MONOPOLY Cruise for Cash is available on cruises throughout 2019, culminating in a $200,777 slot tournament aboard Royal Princess on 16 November.
More than 400 participants from around the world participated in the first MONOPOLY Cruise for Cash finale cruise last December aboard Regal Princess. The slot tournament was launched to celebrate Scientific Games’ twenty year relationship with Hasbro and the MONOPOLY brand last year.
“After a hugely successful response from the first MONOPOLY Cruise for Cash promotion last year, we're thrilled to host a second promotion with the finale slot tournament taking place aboard Royal Princess sailing to the Mexican Riviera on November 16, 2019,” said Anil Mansukhani Princess Cruises vice president, onboard revenue and business development.
“Through our partnership with Scientific Games we were able to introduce a new group of players to Princess Cruises and not only offer them a memorable and energetic slot tournament but also showcase the incredible onboard cruise experience Princess is known for while visiting the beautiful destinations."
Through its brand license agreement with Hasbro, Scientific Games has developed more than 80 MONOPOLY slot titles for casinos around the world, including latest release MONOPOLY Millionaire.
Carnival Corporation was the first to receive the game, with Princess Cruises being the first cruise line within the corporation to feature the slot machine for its guests.
"Scientific Games and Princess Cruises made last year's MONOPOLY Cruise for Cash such a success, we're excited to work with them again to bring back the program for another year of fun and prizes,” said Hasbro Brands president Jonathan Berkowitz. “MONOPOLY is a perennial favorite and we love watching our fans engage with the brand in new and exciting ways.”
Shares in Scientific Games Corporation (NSQ:SGMS) closed 0.54 per cent lower at $20.20 per share in New York Thursday.