London-listed gaming technology provider Playtech has rolled out its casino offering in a number of new markets with GVC’s leading brands.

Following the signing of a long-term partnership between the two companies earlier this year, the UK, Spain, Italy and Georgia have become the latest markets in which GVC has launched Playtech’s content on its legacy brands. This includes bwin, Sportingbet, partypoker, PartyCasino, Foxy Bingo, Foxy Casino and Crystalbet.

In the UK, bwin and Sportingbet will also launch an exclusive casino tab, which is already offered on GVC’s UK-facing Ladbrokes and Coral brands.

Playtech and GVC’s partnership is also live in Belgium and Greece, where GVC holds a casino license for its Sportingbet and Vistabet brands, while Playtech will partner GVC’s Betboo brand in the Brazilian market, building on the supplier's omni-channel presence in Mexico and Columbia.

“This programme of key launches represents the first stage of what we believe will be a significant, long-term partnership with GVC,” said Playtech chief operating officer Shimon Akad. “GVC’s desire to bring Playtech’s products and services to all of its customers across its portfolio of leading brands underlines Playtech’s position as the preeminent technology partner in regulated and fast-growing markets.

“We have a longstanding partnership with GVC and we are pleased to see it grow. This deal is a real testament to the hard work of all our teams, especially the innovation of their content and services.”

GVC co-chief operating officer Shay Segev added: “Our strategic partnership with Playtech goes from strength to strength, driving growth in both of our businesses. Playtech’s content has already proved hugely popular with our customers where it is already live and we look forward to rolling it out in further markets over the coming months.”

The coming months will see the partnership continue to expand with launches in further regulated markets in 2019 and into 2020.

Shares in Playtech plc (LSE:PTEC) were trading up marginally by 0.42 per cent at 403.70 pence per share in London Wednesday morning, while shares in GVC Holdings plc (LSE:GVC) were trading at 622.00p.