London-listed operator Rank Group has agreed a multi-year extension to its sports betting partnership with supplier Kambi.
The agreement marks the first contract renewal between the two companies and extends a relationship founded in 2016 with the launch of a Kambi-powered sportsbook for Rank’s Grosvenor casino brand.
Under the new agreement, Kambi will also provide its sportsbook technology to a localised online sports betting product for Rank’s Spanish-facing Enracha brand.
“It gives me great pleasure to confirm a new long-term deal with Rank Group, one of the leading and most respected operators in the gaming and sports betting industry,” said Kambi chief commercial officer Max Meltzer. “In the space of three years, Grosvenor has developed into a recognised sports betting brand and we are confident this successful partnership will springboard Grosvenor to its next level of growth and also help Enracha achieve similar recognition in Spain.”
Rank Group director of digital operations Adam Joseph commented: “We’re thrilled to strengthen our working relationship with Kambi as our sports betting provider. They have been integral to the success of our sportsbook, Grosvenor Sport, since 2016.
“Kambi's strategy of empowering their operators aligns perfectly with our ambitions of providing a unique online gaming experience for our customers, and we look forward to amplifying this further as Grosvenor One, our multi-channel platform, continues to build momentum in the sports betting market.”
Shares in Kambi Group plc (STO:KAMBI) were trading up 0.13 per cent at SEK155.50 per share in Stockholm Wednesday morning, while shares in Rank Group plc (LSE:RNK) were trading up 1.25 per cent at 162.00 pence per share in London.