Scientific Games’ UK division SG Gaming has signed a new three-year contract with independent UK licensed betting office (LBO) operator Mark Jarvis.
The contract extension marks the next step in a partnership that will see Mark Jarvis’ 54 shops updated with Scientific Games’ latest games, terminals and online customer portal CUBE.
This includes the supplier’s Premium Play in-game feature across a range of slot titles, as well as new Intelligent Menu functionality, which uses gameplay data to reorganise games and ensure popular titles appear in the most prominent position on-screen.
Boasting over 180 Infinity terminals in venues, the Mark Jarvis estate will have access to regular releases from Scientific Games’ library, including Lady of Avalon and upcoming release Rainbow Riches Leprechaun’s Gold.
“Scientific Games’ unparalleled level of support shows its investment in our sector,” said Mark Jarvis managing director Paul Graham. “We’ve found the service and content proposition to be best-in-class, with the regularly updated offering helping us to stay ahead of the curve and remain competitive. We’re excited to be extending our partnership with Scientific Games and are positive about the impact on our performance.”
SG Gaming UK commercial director Simon Johnson added: “We have worked closely with Mark Jarvis for a number of years and are thrilled to extend our collaboration for an additional three years.
“This decision shows Mark Jarvis has identified our commitment to the LBO sector, and we will ensure that this relationship continues to go from strength to strength, through our continued support with market-leading gaming solutions and dedicated service.”
Shares in Scientific Games Corporation (NSQ:SGMS) closed in New York Monday at $17.85 per share, down 0.39 per cent.