London-listed gaming technology provider Playtech has signed a deal to provide its BetBuddy gambling data analytics solution to the Ontario Lottery and Gaming Corporation (OLG).

Playtech will provide its BetBuddy technology to OLG’s iGaming platform, continuing a working relationship that first began in 2014.

“OLG is respected globally for its outstanding responsible gambling programs,” said Playtech chief operating officer Shimon Akad. “Our partnership, including the use of BetBuddy, will help to keep OLG at the forefront of the industry when it comes to promoting safer play.

“Playtech’s position as the leading technology specialist in the gaming and betting industry means we have a unique role to play in raising the standards of safer gambling and consumer protection, in order to support a long-term successful and sustainable industry.”

OLG will be able to utilize BetBuddy, which is fully integrated into Playtech’s IMS player management platform, to access player risk insights, set up targeted interactions via the real-time Engagement 360 tools, as well as incentivise safer gambling through gamification and tailored customer journeys.

Shares in Playtech plc (LSE:PTEC) were trading down 0.62 per cent at 452.00 pence per share in London early Thursday morning.