London-listed operator 888 Holdings has re-launched its 888casino offering in New Jersey on its Orbit casino platform.
The new platform has already been rolled out across several of 888’s key regulated markets including the UK, Sweden, Denmark and Italy.
The enhancement to 888casino in New Jersey will see 35 new slot games added to the platform, featuring exclusive content developed by 888’s in-house studio Section 8, and live casino games including live blackjack, baccarat, roulette, and ultimate Texas hold’em.
The site now offers players access to 239 slot games, 15 tables games and 13 live casino tables, including games from third-party suppliers such as Evolution Gaming, NetEnt, SG Digital and IGT.
“The Orbit platform is without doubt one of 888’s most significant product innovations in recent years and supports our continued focus on delivering the safest, most exciting and most enjoyable online gaming experience possible for our players across regulated markets globally,” said 888 chief executive Itai Pazner. “We are confident that its superior combination of usability and personalization will prove popular with players in the US market, starting with 888’s customers in New Jersey.
“Since our launch in New Jersey in 2013, 888 has developed a growing reputation amongst customers for delivering a cutting-edge online gaming experience. The introduction of the Orbit platform will take this to the next level: it’s smoother, more immersive, and its unparalleled performance gives us a unique advantage in attracting players and encouraging user engagement with our diverse portfolio of games.”
Shares in 888 Holdings plc (LSE:888) were trading down 1.12 per cent at 158.60 pence per share in London Tuesday morning.