Britain’s leading gaming operators have established an independent committee to make recommendations on how best to administer funds committed to safer gambling initiatives.

The committee has been established by bet365, Flutter Entertainment, GVC Holdings, Sky Betting and Gaming and William Hill, and follows the recent commitment by the five companies to increase funding for gambling addiction treatment services over the next four years.

The operators have committed to increase funding to 1 per cent of gross gambling yield by 2023.

The committee will be chaired by safer gambling campaigner Lord Chadlington, and neither he nor its members will receive a remuneration from the operators.

They will be tasked with defining the most appropriate mechanism for receiving and administering funds and for monitoring their deployment, with the committee due to publish its recommendations before the end of the year.

“We are absolutely committed to providing further funding toward treatment and other responsible gambling initiatives, and we believe the committee will identify and recommend how best to deploy effectively this investment,” the five companies said in a statement.

“We believe this is an important step towards creating a safer gambling environment and look forward to reviewing and implementing its recommendations later this year.”

Lord Chadlington said: “The committee will consult widely to formulate its recommendations taking account in particular of the views of government, regulators, the third sector, gambling operators and those with lived experience.

“I am pleased to accept the invitation to chair this committee particularly as the five gambling companies are committed to implementing any reasonable recommendations it may make. I will announce the membership of the committee by mid-September.”

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