Horse racing content provider Racing Post has joined forces with TXODDS and Banach Technology to launch a new horse racing trading solution.

The AllSported joint venture combines TXODDS’ price feed with Banach’s proprietary trading algorithms and analytics, as well as data and content from Racing Post. It aims to provide an expert trading solution that gives bookmakers made-to-measure horseracing odds.

“For the first time we are able to offer the industry a full managed horseracing trading solution,” said Racing Post chief revenue officer Mike Griffin. “With our rich heritage in horseracing it’s exciting to see the focus of the business expand.

“Working with industry leaders in TXODDS and Banach has made this process even smoother, the product is the best in the industry and we’re delighted to announce the partnership today.”

TXODDS CEO Einar Knobel commented: “It’s been a rewarding journey to get to where we are today but I am delighted to announce that we are working with Racing Post and Banach, two front runners of our industry.

“We’ve thoroughly enjoyed working with both businesses in the past and we’re looking forward to a very successful launch of our new trading solution.”

Banach CEO Mark Hughes added: “It’s excellent to be working with two of the industry’s biggest names. Racing Post has a unique heritage and background and it’s an exciting time to partner with them as they diversify their business.

“The product is the best there is in the marketplace for horseracing trading and that is down to the hard work and dedication of the three partners involved.”

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