Affinity Gaming’s Lakeside Hotel & Casino in Iowa will open the doors to its new William Hill sportsbook next week.

The William Hill Sportsbook opens August 15th with a diverse sports betting menu in the newly renovated space, which features 14 65-inch viewing monitors with 4K LCD displays and two 86-inch viewing monitors with 4K Ultra HD displays.

The grand opening will be attended by Joseph Reynolds, a WWII veteran who will place the ceremonial first bet at the sportsbook.

“Our new sportsbook will provide the highest level of entertainment and customer service in Iowa,” said David Monroe, VP & general manager of Lakeside Hotel & Casino. “We are excited to partner with William Hill and take the sports betting experience to the next level.”

William Hill has provided sports betting solutions to Affinity Gaming in Nevada since 2012.

Shares in William Hill plc (LSE:WMH) were trading up 6.10 per cent at 155.70 pence per share in London Friday morning following the release of the company’s H1 results.