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Toronto-listed theScore has launched a new mobile sports betting app in New Jersey’s regulated iGaming market.

Developed for iOS and Android devices, the app has been built from the ground-up by the product team behind theScore’s sports news app utilising backend sports betting platform technology from Bet.Works.

theScore Bet platform is an integrated offering of media and sports betting, comprising theScore’s popular sports app and a wide variety of pre-game and in-game markets and betting options.

“theScore Bet is a completely unique and ground-breaking mobile sports betting experience,” said theScore founder and CEO John Levy. “Our team has launched a best-in-class sports betting app that’s also been seamlessly integrated with our market-leading media app.

“Millions of sports fans all over North America were already using theScore, with many relying on our data and content to help inform their betting decisions. Now, starting with fans in New Jersey, we’ll be able to bring the bet right to them. We’ve always believed sports betting is just one facet of the overall fan experience, and now with theScore Bet we can deliver sports betting the way it was meant to be.”

theScore operates in New Jersey under the company’s market access agreement with Darby Development, operator of Monmouth Park racetrack. 

theScore has also secured market access deals across 11 additional states through a partnership with Penn National Gaming, subject to the enactment of state gaming laws and regulations and the receipt of relevant licenses and approvals.

The company also announced Tuesday that it had secured $40m in funding from North American private equity firm Fengate Asset Management.

Shares in theScore Inc (CVE:SCR) soared by 10.96 per cent to close at CAD$0.81 per share in Toronto Tuesday.

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