Greenwood Gaming & Entertainment’s Parx Casino is now live in the regulated New Jersey online gaming market.

The new GAN-powered online gaming offering went live on Friday October 4, marking GAN’s second US rollout with Parx following its Pennsylvanian launch in July.

The new site allows Parx Casino patrons the ability to link their Reward Card to their internet gambling account via GAN's US patented integration framework, enabling customers to trade in their reward points earned on-property and online.

“Launching the largest casino in Pennsylvania online has now logically extended across the border into New Jersey, extending their reach into New Jersey's fast-growing and established Internet gambling market,” said GAN chief executive Dermot Smurfit.

“This represents an incremental revenue opportunity for GAN and is a logical extension of our technology infrastructure to serve Parx Casino patrons who routinely cross the invisible border between these two populous States."

Greenwood Gaming & Entertainment chief operating officer John Dixon said:"GAN has now ably demonstrated it abilities to serve our business needs in multiple States which aligns with the cross-border nature of our existing retail gaming customer base.

“GAN's launch in New Jersey was a case study in on-time delivery and professional excellence and will enable our patrons to gamble online in either Pennsylvania or New Jersey, as they wish."

Shares in GAN plc (LSE:GAN) were trading marginally higher in London Tuesday morning at 77.99 pence per share.

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