Oslo-listed gaming operator and supplier Gaming Innovation Group (GiG) is strengthening its Know Your Customer (KYC) process with the help of identity confirmation provider HooYu.

The company will use HooYu’s customisable tools to facilitate ID document validation, facial biometrics and address proofing. It will also enable players to provide source of funds information where required.

“By integrating HooYu we can reduce KYC review times from hours to minutes,” said Mark Weston, GiG head of payments, risk & fraud. “We listen to what our customers want and they tell us a fast and easy process is key. HooYu brings us a huge saving of manual effort that allows us to scale further and lets us focus on providing the best games and experience to our customers.”

HooYu marketing director David Pope added: “The HooYu customer journey tools are relevant not just to customer sign-up but to all parts of the customer lifecycle to help strike the right balance between a great customer experience and compliance with regulatory requirements.”

Shares in Gaming Innovation Group Inc (OSL:GIG) closed down 1.19 per cent at NOK7.50 per share in Oslo Thursday.