William Hill US has surged to market leadership Stateside, but a change of group CEO from Philip Bowcock to Ulrik Bengtsson reveals the extent of the bookmaker’s troubles elsewhere. Gaming Intelligence speaks to CEOs past and present, and US chief Joe Asher.

The past three years have been a period of tumultuous upheaval for the betting industry in the UK – and for William Hill, in particular. A decade of economic austerity has driven a media backlash against the industry and a regulatory clampdown on its worst practices.

For William Hill this has culminated with the announcement of an expected 700 shop closures and the installation of a new chief executive officer...

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