Business News

Stockholm-listed sports betting supplier Kambi Group has become the latest company to join the International Betting Integrity Association (IBIA).

Kambi is the sixth new member to join IBIA since its rebrand from ESSA in June and will feed into and benefit from the global monitoring and alert platform.

The IBIA currently includes a number of members using Kambi’s sportsbook technology, including Unibet, 32Red, LeoVegas, 888sport and ATG.

“I am delighted to welcome Kambi into IBIA; we are adding another key player to our global network, further enhancing our sophisticated monitoring and safeguarding capabilities, which are unparalleled in spotting the signs of betting-related corruption,” said IBIA chief executive Khalid Ali.

“Kambi’s valuable data will undoubtedly serve to strengthen our consumer, business and sports protection capabilities and its membership further cements IBIA’s position as the leading global voice on betting integrity.”

Kambi head sportsbook controller Oliver Lamb commented: “We are proud to be joining IBIA, an organisation which shares our focus on protecting the integrity of global sport and shielding bettors from the danger of wagering on potentially manipulated events.

“Sports betting integrity and commercial probity are at the core of Kambi’s business model, and have been central to our success in regulated markets all over the world. It is excellent to be stepping up our ongoing commitment to these principles, and that IBIA have seen Kambi as an important partner in promoting them.”

Shares in Kambi Group plc (STO:KAMBI) were trading up 1.36 per cent at SEK186.10 per share in Stockholm Wednesday morning.