Kindred Group’s 32Red and Unibet brands have been unveiled as new official betting partners of the Vanarama National League, the fifth level of the English football league system.
The two-year partnership will see the two brands feature across the league’s digital channels, as well as on stadium advertising boards and match [...]
Sydney-listed PointsBet has been named as an approved sportsbook operator by the National Football League (NFL) for the upcoming 2021 season.
The agreement allows PointsBet to use official NFL data and provides sponsorship opportunities and brand visibility via unique integrations across various television and digital assets, including NFL-owned networks.
“The PointsBet team [...]
FanDuel has agreed an exclusive multi-year partnership with American professional golfer and former world number one Jordan Spieth.
The three-time major champion will feature in national television commercials as the face of FanDuel's sportsbook and daily fantasy sports golf products.
Spieth will work with FanDuel on content for social media and responsible [...]
New York-listed DraftKings has been named as an official daily fantasy, sports betting and free-to-play partner of the NFL’s Baltimore Ravens.
The deal marks DraftKings’ first partnership in the state of Maryland and its fifth active strategic agreement with an NFL team.
“With the start of the 2021 NFL season upon us, [...]
Flutter Entertainment-owned FanDuel has been named as the first authorised gaming operator of the Women's Tennis Association (WTA).
The new relationship brings FanDuel’s sportsbook and daily fantasy sports products directly to WTA fans in North, South, and Central America, with the operator also gaining access to WTA trademarks and official scoring [...]
New York-listed sports data and technology provider Genius Sports has entered into a definitive agreement to acquire London-based creative performance platform Spirable.
Spirable enables advertisers to deliver data, video and AI driven content across digital media channels including Facebook, Twitter, YouTube and Snapchat.
The SaaS platform will complement Genius’ existing media and [...]
Latin America-facing sports betting operator Playbetr has become an official regional online betting partner of French football club Paris Saint-Germain (PSG).
The three-year agreement will see Playbetr benefit from the installation of Digital Overlay technology at the club’s Parc des Princes stadium, which will target Latin American audiences.
The new system is [...]
Independent bookmaker BoyleSports has been named as the new UK and Ireland betting partner of English Premier League football club Newcastle United.
The two-year agreement will see the operator launch a range of activations, competitions and experiences for Magpies supporters, as well as exclusive promotions and special offers around matchdays.
BoyleSports will [...]
Kaizen Gaming’s Betano brand has agreed a deal to serve as an official betting partner of Portuguese football club SL Benfica.
The three-year agreement will see the Betano logo appear on the sleeves of club shirts for all Primeira Liga games, as well as in all European competitions.
“This is a partnership [...]
New York-listed sportsbook and casino operator Bally's Corporation has acquired Los Angeles-based real-time fan engagement specialist Telescope for an undisclosed amount.
Telescope's live streaming, contests and sweepstakes, and second screen and play along products will enhance the Bally Bet and Bally Sports brands, enabling viewers and players to have an integrated [...]
Kindred Group’s Unibet brand has signed up its second NFL partner through an agreement with the Pittsburgh Steelers.
The partnership will enhance the Steelers’ fan experience, both at home and at the team’s Heinz Field stadium, with digital collaborations across social media channels and sweepstakes for fans, as well as a [...]
Caesars Entertainment has been named as an official casino partner of the Houston Texans.
The new multi-year deal kicks off ahead of the start of the 2021 NFL season next month, and will see Caesars Rewards sponsor the free-to-play Schedule Pick 'Em game on the Texans official mobile app.
Leading up to [...]