British bookmaker Betfred has signed its first football shirt sponsorship deal in Spain with La Liga club RCD Mallorca.
Independent UK bookmaker Betfred has extended its sponsorship of Rugby League to include the women’s game for the first time.
Stockholm-listed operating LeoVegas has signed its first betting partnership in Germany through a deal with 2. Bundesliga club VfL Bochum 1848.
Flutter Entertainment subsidiary FanDuel has secured a multi-year agreement with Major League Baseball to serve as an authorised gaming operator of the MLB.
Gateway Casinos & Entertainment has signed a multi-year agreement to serve as the official land-based casino partner of the NFL in Canada.
Gaming solutions provider BetConstruct has named former Ukrainian professional footballer Andriy Shevchenko as a brand ambassador.
English Premier League football club Leicester City has named Asian-facing betting operator 19.com as its new official betting partner.
Finland’s state-owned gaming operator Veikkaus has launched a review of its marketing activities following public backlash against its recent advertising.
Online betting and gaming operator Betclic has become the new shirt sponsor of French Ligue 1 side FC Girondins de Bordeaux.
Vienna-based online betting and gaming operator Interwetten has agreed a deal to serve as the new betting partner of German Bundesliga side VfL Wolfsburg.
Online betting and gaming operator Betway has expanded its eSports sponsorship portfolio with a new partnership with leading professional DOTA 2 esports team PSG.LGD.