Olympic Entertainment Group’s OlyBet brand has been unveiled as the official sports betting partner of the NHL in the Baltic region.
The agreement gives OlyBet access to official NHL marks to promote the partnership in nearly 100 casinos, hotels and food and beverage locations across Estonia, Latvia and Lithuania, as well [...]
US sports betting and iGaming operator BetMGM has signed up Canadian former professional ice hockey player Wayne Gretzky as its newest brand ambassador.
The multi-year agreement will allow the operator to boost its North American marketing efforts with ice hockey’s most iconic superstar.
A four-time Stanley Cup champion and ice hockey hall [...]
Stockholm-listed operator Betsson has strengthened its commitment to Latin American football by becoming the official regional sponsor of the 2021 Copa América tournament.
The agreement with South America’s football ruling body CONMEBOL will see Betsson benefit from multiple branding opportunities at the event, which is set to take place in Brazil [...]
Online betting and gaming operator Betway has expanded its sponsorship portfolio with new partnerships with tennis’ MercedesCup ATP250 tournament and Brazilian esports team Furia.
The operator has signed a three-year exclusive betting partnership with the MercedesCup, held at the Tennis Club Weissenhof in Stuttgart, Germany, which is part of the ATP250 [...]
The Lithuanian government has moved to ban the promotion of all forms of gambling from 1 July across the country.
Amendments to the country’s Law on Gambing were adopted late last week with 105 votes in favour and 14 abstentions.
This means that from 1 July, land-based and online operators will be [...]
New York-listed gaming operator DraftKings has been named as the first official daily fantasy sports, igaming and sports betting partner of Nascar's 23XI Racing team.
The sponsorship is set to debut on 23 May at the Nascar Cup Series race at the Circuit of the Americas in Austin Texas, with the [...]
Sportradar has agreed a strategic partnership with NFL teams the New York Jets and Baltimore Ravens to help maximize the teams’ sports betting-related performance.
This first of its kind agreement with major US professional sports teams will see them leverage Sportradar's ad:s full service, data-driven marketing solution to enhance and refine [...]
Stockholm-listed gaming operator Betsson has signed an agreement to sponsor Norwegian Toppserie football club Avaldsnes IL.
The international agreement marks another step in Betsson's commitment to diversity and gender equality in sports, with the operator already sponsoring boxing stars Katharina Thanderz and Cecilia Brækhus.
As the main sponsor of the women's team, [...]
The NFL's Baltimore Ravens have named BetMGM as their first official gaming partner following the legislation of sports betting in Maryland.
The multi-year partnership will see the parties colloborate to create co-branded promotions for Ravens fans, accompanied by BetMGM signage visible throughout the M&T Bank Stadium, digital media outlets, and integrated [...]
London-listed betting and gaming operator Entain has agreed a landmark sponsorship deal with McLaren Racing.
The multi-year agreement sees Entain’s PartyCasino brand appear on the halos of McLaren MCL35M race cars, as well as on the helmet of McLaren F1 driver Daniel Ricciardo, beginning with the iconic Monaco Grand Prix this [...]
Gibraltar-based LiveScore has named Portuguese and Juventus footballer Cristiano Ronaldo as an official global brand ambassador.
The multi-year partnership will see the Portuguese national team captain and five-time Ballon d’Or winner team up with LiveScore ahead of the upcoming European Championships this summer, with the agreement spanning at least two domestic [...]
Super Group's Betway brand has agreed a multi-year partnership with its first North American professional sports league, the National Hockey League (NHL).
As an Official Sports Betting Partner, Betway will gain significant brand exposure at NHL events alongside rights to use NHL marks and logos for marketing purposes.
"This deal strengthens our [...]