Gibraltar-based LiveScore has named Portuguese and Juventus footballer Cristiano Ronaldo as an official global brand ambassador.
The multi-year partnership will see the Portuguese national team captain and five-time Ballon d’Or winner team up with LiveScore ahead of the upcoming European Championships this summer, with the agreement spanning at least two domestic [...]
Super Group's Betway brand has agreed a multi-year partnership with its first North American professional sports league, the National Hockey League (NHL).
As an Official Sports Betting Partner, Betway will gain significant brand exposure at NHL events alongside rights to use NHL marks and logos for marketing purposes.
"This deal strengthens our [...]
The UK National Lottery has signed up to serve as an official partner of this year’s Rugby League World Cup.
The partnership follows the National Lottery’s support of Women’s and Girls’ Rugby League through a deal with the RFL announced earlier this year, which has been crucial in ensuring the resumption [...]
BetMGM has been named as an official betting operator and partner of the Ladies Professional Golf Association (LPGA).
The multi-year partnership gives BetMGM access to official LPGA marks for use in advertising and promotions alongside access to existing sponsor relationships with several leading LPGA Tour Members, including Alison Lee, Anna Nordqvist, [...]
Online betting and gaming operator Betway is expanding its partnerships in cricket through a new agreement with Surrey County Cricket Club.
The partnership will see the Betway brand displayed around the Kia Oval venue at domestic and international matches, as well as on the back of the Club's Vitality T20 Blast [...]
Wynn Resorts’ soon to be spun off iGaming arm WynnBET has expanded its presence in Tennessee through a new multi-year marketing partnership with the NBA’s Memphis Grizzlies.
Coinciding with the launch of the operator’s mobile betting app in the state, the agreement will see WynnBET leverage the Grizzlies’ digital footprint to [...]
Kindred Group’s 32Red brand has agreed a multi-year extension to its long-running shirt sponsorship deal with Scottish football giants Rangers FC.
The new deal with the Scottish Professional Football League (SPFL) champions makes the partnership one of the longest running in British football, with 32Red having first sponsored the club in [...]
Sportsbook supplier BtoBet has agreed a multi-year sponsorship agreement with North Macedonian First League football club FK Rabotnicki.
The partnership will give BtoBet prominent brand exposure at Rabotnicki’s Toshe Proeski Arena in the capital city Skopje, as well as logo placement on all first team shirts.
“I’m delighted to welcome onboard the [...]
Rush Street Interactive’s BetRivers.com has been named as an official sports betting partner of Indiana-based professional football team Indy Eleven.
The multi-year partnership includes sleeve sponsorship of the United Soccer League team, a Presenting Partner night in conjunction with a 2021 home game, sponsorship of the 30-minute post-game show following all [...]
New York-listed sports betting and fantasy sports operator DraftKings has broadened its sports entertainment footprint through a new distribution and content deal with Meadowlark Media.
The monetization and sponsorship agreement will see Meadowlark and DraftKings distribute The Dan Le Batard Show with Stugotz and Le Batard & Friends Network across a [...]
Sportsbook operator PointsBet has been named as the exclusive sponsor of PGA Golf’s TPC Colorado Championship at Heron Lakes.
The multi-year agreement sees PointsBet serve as an official sports betting partner of the annual tournament, which takes place between July 5-11 and features the PGA Tour's next stars who currently compete [...]
DraftKings has been named as the first official sportsbook and daily fantasy sports partner of the Professional Fighters League (PFL).
The multi-year partnership will see DraftKings leverage PFL’s proprietary SmartCage technology to deliver unique prop bets and innovative season-driven gaming opportunities to fans of the American mixed martial arts (MMA) league.
PFL [...]