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Sponsorship News

Surrey County Cricket reveal Betway as new sponsor

Online betting and gaming operator Betway is expanding its partnerships in cricket through a new agreement with Surrey County Cricket Club.

The partnership will see the Betway brand displayed around the Kia Oval venue at domestic and international matches, as well as on the back of the Club's Vitality T20 Blast [...]

2 mins read

WynnBET expands into Tennessee with Memphis Grizzlies partnership

Wynn Resorts’ soon to be spun off iGaming arm WynnBET has expanded its presence in Tennessee through a new multi-year marketing partnership with the NBA’s Memphis Grizzlies.

Coinciding with the launch of the operator’s mobile betting app in the state, the agreement will see WynnBET leverage the Grizzlies’ digital footprint to [...]

3 mins read

32Red commits to Rangers FC sponsorship

Kindred Group’s 32Red brand has agreed a multi-year extension to its long-running shirt sponsorship deal with Scottish football giants Rangers FC.

The new deal with the Scottish Professional Football League (SPFL) champions makes the partnership one of the longest running in British football, with 32Red having first sponsored the club in [...]

2 mins read

BtoBet agrees sponsorship deal with FK Rabotnicki

Sportsbook supplier BtoBet has agreed a multi-year sponsorship agreement with North Macedonian First League football club FK Rabotnicki.

The partnership will give BtoBet prominent brand exposure at Rabotnicki’s Toshe Proeski Arena in the capital city Skopje, as well as logo placement on all first team shirts.

“I’m delighted to welcome onboard the [...]

2 mins read

BetRivers.com agrees exclusive sponsorship in Indiana with Indy Eleven

Rush Street Interactive’s BetRivers.com has been named as an official sports betting partner of Indiana-based professional football team Indy Eleven.

The multi-year partnership includes sleeve sponsorship of the United Soccer League team, a Presenting Partner night in conjunction with a 2021 home game, sponsorship of the 30-minute post-game show following all [...]

2 mins read
DraftKings

DraftKings seals new sports content deal with Meadowlark Media

New York-listed sports betting and fantasy sports operator DraftKings has broadened its sports entertainment footprint through a new distribution and content deal with Meadowlark Media.

The monetization and sponsorship agreement will see Meadowlark and DraftKings distribute The Dan Le Batard Show with Stugotz and Le Batard & Friends Network across a [...]

1 min read

PointsBet signs exclusive sponsorship of Colorado golf tournament

Sportsbook operator PointsBet has been named as the exclusive sponsor of PGA Golf’s TPC Colorado Championship at Heron Lakes.

The multi-year agreement sees PointsBet serve as an official sports betting partner of the annual tournament, which takes place between July 5-11 and features the PGA Tour's next stars who currently compete [...]

3 mins read

DraftKings enters MMA with Professional Fighters League

DraftKings has been named as the first official sportsbook and daily fantasy sports partner of the Professional Fighters League (PFL).

The multi-year partnership will see DraftKings leverage PFL’s proprietary SmartCage technology to deliver unique prop bets and innovative season-driven gaming opportunities to fans of the American mixed martial arts (MMA) league.

PFL [...]

3 mins read

Coingaming extends sponsorship of Southampton FC

Coingaming Group has agreed a three-year extension to its sponsorship agreement with English Premier League football Club Southampton.

The extension will see Coingaming Group continue to serve as Main Club Partner of Southampton FC, with its Sportsbet.io brand appearing on the front of club shirts as part of the biggest sponsorship [...]

3 mins read
FanDuel sportsbook

FanDuel expands Michigan presence with new official gaming partnerships

Flutter Entertainment-owned FanDuel Group has become an official gaming partner of two of Detroit’s most iconic professional sports franchises through a new collaboration with MotorCity Casino.

The deals with MLB’s Detroit Tigers and the NHL’s Detroit Red Wings will see the FanDuel Sportsbook brand prominently featured on static and digital signage [...]

2 mins read
BetMGM

BetMGM expands Michigan presence with Detroit Tigers tie up

US sports betting and iGaming operator BetMGM has signed a multi-year sponsorship agreement to serve as an official gaming partner of MLB’s Detroit Tigers.

The partnership gives BetMGM branding on scoreboards throughout the club’s Comerica Park stadium, including on the out-of-town scoreboard and the speed pitch LED board, with BetMGM also [...]

2 mins read
Score Media and Gaming

theScore signs as PGA Tour official betting partner in US and Canada

Toronto-listed Score Media and Gaming has become the latest sports betting operator to partner golf’s PGA Tour.

theScore Bet becomes the Tour’s fifth official betting operator partner in the United States and the first betting partner in Canada, with the Canadian partnership subject to enabling legislation and regulation, as well as [...]

1 min read
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