French Ligue 1 champions Paris Saint-Germain (PSG) has unveiled 22BET as its official online sports betting partner in Africa.
The agreement will see Sportradar-powered 22BET benefit from the implementation of digital overlay technology at the club’s Parc des Princes stadium, which targets TV audiences by region throughout the world.
The new system, [...]
Soft2Bet’s Swedish-facing brand CampoBet has become the exclusive sponsor of the Champions Hockey League (CHL) in Sweden for the next three seasons.
The European ice hockey tournament begins next month and features Swedish teams Skellefteå AIK, Färjestad Karlstad, Rögle Angelholm, Lulea HF, as well as current champions and four-time winners Frölunda [...]
MGM Resorts and GVC’s US sports betting brand BetMGM has signed up as an official sports betting partner of the Las Vegas Raiders.
The agreement is an extension of an existing multi-year partnership signed earlier this year between MGM Resorts and the Raiders, and will allow BetMGM to utilize assets to [...]
Coingaming Group’s sports betting brand Sportsbet.io has signed a three-year deal to become an official betting partner of English Premier League club Arsenal FC.
The partnership will focus on creating exclusive experiences for Arsenal’s global fanbase and Sportsbet.io customers, while also harnessing the status of Arsenal’s women’s team to help grow [...]
FOX Bet, the US joint venture between FOX Sports and Flutter Entertainment, has agreed a multi-year sponsorship deal with the NFL’s Philadelphia Eagles.
The agreement will see FOX Bet granted naming rights to a new sports lounge and media studio at Lincoln Financial Field, which will feature exclusive content across multiple [...]
New York-listed DraftKings has been unveiled as the exclusive sports betting, iGaming and daily fantasy sports operator of the NFL’s New York Giants.
The multi-year deal grants DraftKings access to official Giants marks and logos, in addition to a first of its kind virtual SportsLounge which will open on Giants’ game [...]
Gibraltar-based online sportsbook operator MansionBet has renewed its official betting partnership with EFL Championship club Millwall FC for the 2020/21 season.
Millwall will remain part of the operator’s existing portfolio of football sponsorships, alongside fellow Championship team Bristol City and Premier League side Newcastle United.
“We’re delighted to renew our partnership with [...]
Eastern European betting operator Parimatch has been unveiled as the new official first team training wear partner and official betting partner of English Premier League football club Leicester City.
Parimatch branding will be visible on the training and warm-up wear of Leicester City’s first team squad during all domestic and UEFA [...]
Eastern European-facing betting operator Parimatch has entered into a two-year sponsorship deal with leading esports team Fnatic.
Parimatch becomes the official betting partner of Fnatic’s CS:GO team, benefiting from branding on official team uniforms and the creation of unique content for social media channels.
“This partnership with Fnatic is another example of [...]
Cricket West Indies (CWI) has announced a three-year extension to its betting partnership with sports betting operator Betway.
The new deal runs until the end of 2022 and will see Betway continue as the official betting partner of CWI, with pitch and broadcast presence at all men’s and women’s International Home [...]
Australian and US sports betting operator PointsBet has entered into a five-year sponsorship deal with Learfield IMG College, the media rights holder of University of Colorado Athletics.
PointsBet will serve as a partner of the Colorado Buffaloes, marking one of the first deals between a sports betting operator and a major [...]
Scout Gaming’s B2C brand FanTeam has signed a two-year deal to serve as the fantasy sports partner of newly promoted English Premier League football club Fulham FC.
FanTeam will offer games specifically linked to Fulham, including player duels (matchups) against different opponents during the season, as well as its traditional game [...]