UK bookmaker William Hill said Friday that it expects to report a 1 per cent increase in group operating profit to £334m for the full 2013 year, with total net revenue up by 16 per cent following growth across both the company’s retail and online divisions.

William Hill said that it benefited from strong underlying growth from sports betting during the fourth quarter, with above average gross win margins in retail over-the-counter (OTC) and strong wagering growth from its online sportsbook.

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