UK bookmaker William Hill has reported a 16 per cent increase in net revenue to £1,486.5m for the full 2013 year, with revenue diversified through the rapid growth of the company’s online business and through careful expansion into selected international markets.

During the year, William Hill said that it made significant progress on its strategy to grow by developing a wider product offering, encouraging greater multi-channel usage and expanding internationally.

This process was accelerated as the company established a second home market in Australia through the acquisitions of Sportingbet and, and acquired the 29 per cent of William Hill Online controlled by Playtech.

“Our focused transformation of the group over the last five years means William Hill is now one of the world's leading multi-channel betting and gaming businesses,” said William Hill CEO Ralph Topping.

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