UK bookmaker William Hill has reported a 14 per cent drop in group operating profit for the first quarter of 2014, with results impacted by two “substantial” loss-making weeks driven by unfavourable football results.

Total net revenue rose 7 per cent year-on-year, with growth in the company’s online gaming business offsetting a decline in retail.

William Hill chief executive Ralph Topping said that the company's focus on combining a "broad and deep" product range with "outstanding" user experiences and scale investment in marketing continues to deliver tangible benefits across the group.

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