DJI Holdings, a licensed distributor and promoter of lottery products in the Chinese market, intends to raise gross proceeds of up to £30m via an initial public offering on the AIM market of the London Stock Exchange.

Founded in 2007, DJI’s subsidiaries are licensed and authorised to distribute and promote Sports and Welfare lottery products online, via mobile and through 40 physical retail outlets across China.

The company operates a number of official provincial Welfare centre websites, as well as three branded websites – Haoyuncai.com, Woying.com and Haowai.cn. Lottery products are sold directly to customers visiting the websites and subsequently fulfilled by DJI’s TeleDraw platform.

“We have established a reputation in the Chinese lottery sector, a market which is set to benefit from China’s fast-growing online and mobile segment,” said DJI’s chief executive Darren Mercer.

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