Canada’s Atlantic Lottery Corporation generated sales of CAD$19.2m from its eGaming business for the year ended March 31st, with the provincial lottery operator now looking to expand its suite of products to include online casino and poker games.

The ALC claims that nearly 70 per cent of adult Atlantic Canadians play its games, with the majority of these players over the age of thirty years old.

The lottery said however that is facing a “growing challenge” in attracting younger adults, particularly those that “grew up in the digital world playing games of strategy and skill”, who continue to play online with illegal offshore gaming providers.

“We operate in a very competitive consumer marketplace,” said Atlantic Lottery president and CEO Brent Scrimshaw.

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