UK betting and gaming operator William Hill said Friday that growth outside of its core UK market represented a significant opportunity to further diversify the company’s business and increase its scale, with international markets accounting for 17 per cent total revenue during the first half of 2014.

William Hill’s newly appointed CEO James Henderson said that the company’s near-term focus will be on continuing to drive value from its five core regulated markets in the UK, Australia, Italy, Spain and the US.

“Over time, we will look at other regulated markets and for alternative ways to enter markets that are currently closed to us,” said Henderson in a statement this morning. “This could be through acquiring a complementary gambling capability or by offering services on a business-to-business basis.

“It may be particularly relevant in markets such as the US where licences are likely to be held by local land-based incumbents who may benefit from using our operational or technological capabilities.”

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