London-listed gaming operator Gaming Realms has pledged to continue developing its proprietary platform to enhance its player behaviour and analytic tools, with revenue from marketing services accounting for 73 per cent of total revenue during the six month period ended September 30th.

In its interim results for the first half of its financial year, revenue soared 421 per cent year-on-year to £4.6m, and were up 29 per cent versus the previous six month period.

Of this, Gaming Realms’ marketing services division including QuickThink Media (QTM) accounted for £3.3m, offsetting a sharp decline in social gaming revenue which fell 63 per cent to £299,480 following a decline in marketing spend on the vertical over the six months.

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