Benefiting from the launch of an iPhone betting application tailored specifically for the World Cup, UK bookmaker Ladbrokes said that it has already taken four times as many mobile bets during the event compared to the last major football championships, Euro 2008, with the company breaking the 100,000 barrier for mobile bets taken on a single event for the first time.

 

Premium subscribers continue here to the full article, or upgrade your subscription now to read the rest of this article and to gain access to all of the premium content at GamingIntelligence.com.

 

Related