Social gaming giant Zynga has added a new branded slot game based on the comedy film Ted to its Hit it Rich! social slots app.
The latest game to be added is based on the film Ted, featuring characters and sound bites from the comedy about a stuffed toy that comes to life. It has been added to the Hit it Rich! social slots app, which has been developed by its Spooky Cool Labs subsidiary.
It allows players to compete against one another in head-to-head challenges, access bonus games, send gifts to friends and access clips of the original film. The slot is available in seven different languages, with a mobile variant to be released in the coming months.
It further expands the range of branded content available through Hit it Rich!, which already includes games based on TV shows Duck Dynasty and Sex and the City, as well as films like The Wizard of Oz, The Terminator and Elvira, Mistress of the Dark.
The launch comes as Zynga expands the range of products in its casino franchise, with a new mobile-optimised variant of its leading poker product, New Zynga Poker, to launch soon.
The company has also launched the mobile slots title Riches of Olympus in February this year.
Hit it Rich! launched in September last year, the first product to developed by Spooky Cool since the studio was acquired by Zynga in June 2013.
Founded by Joe Kaminkow, formerly lead games developer for IGT, who works in slots development for Aristocrat Technlologies alongside his role with the studio, Spooky Cool was acquired by Zynga in an $18m deal