Games News

Affiliate marketing specialist Income Access has signed up two new partners to its newly launched social gaming network following deals with Chumba Casino and PlaySpace.

The partnership with Chumba Casino, the free-to-play and sweepstakes casino operated by Australian gaming start-up Virtual Gaming Worlds, marks the first time that Income Access has partnered with an operator to allow affiliates to promote a social casino that also features real-world sweepstakes prizes.

Affiliates using the Chumba Casino affiliate programme will be able to use Income Access’ software which feature comprehensive reporting tools to give better insight into return on investment, as well as using a range of creative materials to use in promotions.

“We look forward to working closely with Chumba Casino, the latest addition to our growing social gaming network,” Income Access chief executive and founder Nicky Senyard commented. “Their platform takes an innovative outlook on social gaming and we’re excited to part of that progress.”

In order to combine social casino gameplay with real-money elements, Chumba Casino’s random number generator and gaming platform have been certified by games testing lab Gaming Associates. The casino also features a range of slots supplied by iGaming suppliers including 3D slots from BetSoftGaming and casino games from Microgaming.

It also features Sweep Cash, special tokens allowing users to play to win cash prizes. Users can buy sweeps cash for real money, and receive an amount worth $2 on signing up to the game.

PlaySpace, the Spain-based operator of the social gaming brand which serves the North American, Latin American and European markets, has also signed a deal to launch an affiliate programme with Income Access.

The social gaming brand offers players seven different social games, including ludo, bingo, slots, dominoes, luno/uno and chinchon. The operator’s portfolio of games can be played via Facebook, iOS, Android, Google Play and the PlaySpace website.

All PlaySpace games feature multiplayer functionality, allowing players to compete against friends in tournaments, and are available in three different languages, English and Spanish as well as Portuguese.

“In developing the PlaySpace platform, we paid close attention to design and usability to give players a fun gaming experience, which has been the basis of our success as a company,” said Alfonso Villar, co-founder and CEO of PlaySpace. “We’re excited to build upon our success by launching the PlaySpace affiliate programme on the sophisticated and reliable Income Access platform, which is highly supportive to the growth of social gaming brands due to their Social Gaming Network.”

Chumba and PlaySpace become the latest companies to sign up to the supplier’s social gaming network, an affiliate network designed especially for social casino operators, with a number of companies already active on the network.

“A truly international social gaming brand, PlaySpace offers affiliates an invaluable opportunity in the US market and beyond,” said Nicky Senyard, CEO of Income Access. “We’re delighted to launch the PlaySpace affiliate programme and to see the brand join our rapidly growing Social Gaming Network.”