Gala Coral has agreed a strategic partnership with San Francisco-based mobile and social games developer Ruby Seven Studios to develop and launch a range of new social slots.

The partnership will see Coral and Ruby Seven create new social slots under the Coral brand, with a view to creating a network of social gaming customers and followers for the operator’s gaming brands.

The first product to be launched through the partnership will see popular land-based titles The Magician and The Magician Triple Pots launched as free-to-play products alongside Wild Magic, the most recent slot to be launched by Coral, and a selection of other titles.

The deal is designed to combine Coral’s land-based and online gaming experience with Ruby Seven’s mobile and social expertise.

Coral E-gaming director Mark Kemp commented that Ruby Seven’s international social gaming experience and existing customer publishing base would allow the operator to successfully enter the social casino market.

“Coral now has a strong library and development pipeline of slots and other gaming content to provide customers with our games across all channels including social gaming,” Kemp added.

Ruby Seven chief executive Michael Carpenter said he was excited to be working alongside Coral, especially its slots and games development teams.

“We look forward to collaborating to bring a fun and engaging free-to-play slots experience to mobile and Facebook platforms,” Carpenter said.

Ruby Seven has already established partnerships in the online gaming industry, agreeing a deal with gaming device manufacturer Grand Vision Gaming to develop free-to-play versions of its real-money land-based products. The deal followed an agreement with Bluhare Studios to launch TimeQuest slots for iOS, Android, Amazon Kindle and Facebook Canvas.

The studio also secured a $3.5m investment from Chicago-based casino operator Rush Street Gaming, with the deal finalised in January this year.


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