Real-money gaming platform provider CashBet has officially launched its iGaming solution for the UK market, with the company’s management now turning its attention to the New Jersey market.

The first studio to launch a product on the platform is mobile social casino developer Gamzio, which has released mobile title Casino Island Adventure. The game is currently in BETA testing and is expected to be launched officially within the next 30 days.

CashBet is the latest company to launch a solution that allows free-to-play developers to launch iGaming products without having to handle costly regulatory and compliance issues. It is competing against the likes of rival platform provider Betable, social network for real-money games ISIS Friends, and HMTL5 platform provider Odobo.

The supplier’s co-founder and chief executive Mike Reaves said that almost every publisher and developer was interested in the online gaming market, but had concerns about the barriers to entry.

“We’re continuing to build the most trusted platform for mobile gambling, and we have a highly experienced team that deeply understands what 'real money play' is all about,” Reaves continued. “Given our experience and platform offering, we make it easy for developers to focus on making great games while accessing one of the largest growing markets worldwide.”

Gamzio chief executive Jay Deiboldt said he was looking forward to launching Casino Island Adventure, explaining that the CashBet solution had allowed his company to quickly expand into the real-money mobile gaming sector.

Casino Island Adventure will feature exclusive slots game content at launch, with blackjack, roulette, and other casino favorites to follow soon after.

In related news, CashBet has announced its second and third partners, with UK fruit machine developer Reflex Gaming signing up to launch repurposed variants of its land-based content for mobile devices. Mobile development studio Furywing has also selected CashBet to power its offering.

Reflex Gaming CEO Quentin Stott said the combination of the CashBet platform and his company’s content they would be able to offer players an “unmatched mobile gaming experience.”

“Expanding our network of differentiated gaming content is a key goal for the company,” Reaves added. “We’ll continue to bring on leading development studios to achieve this.”

Following its UK launch, CashBet is also targetting New Jersey’s regulated online gaming market. The company said that it is now elegible for a transactional waiver in the state, and is actively seeking a land-based casino partner to launch an offering. It claims that it is in discussions with a number of Atlantic City Casinos.