Kansas-based social casino operator BJX Entertainment has partnered digital marketing specialist Income Access to launch an affiliate programme for its social blackjack brand BlackJack eXtreme.

The BlackJack eXtreme affiliate programme will be hosted on the Income Access platform, allowing it to tap into the supplier’s social gaming network, which launched in October last year.

The social gaming network is designed to connect operators to Income Access’ network of over 25,000 affiliates and boost retention and monetisation.

BJX’s BlackJack eXtreme combines elements of blackjack and Texas Hold’em poker to create a rapid-fire game that features multiple table limits and live chat functionality. It first launched in January 2013, and now attracts more than 180,000 monthly active users across Facebook, iOS and Android.

“We’ve taken the action of blackjack and added the no-limit thrills of poker to create BlackJack eXtreme, which has been highly popular with social casino players on Facebook, iOS and Google Play,” BJX chief executive Mark Koetting commented. “We’re delighted to build upon our success by launching the BlackJack eXtreme affiliate programme on the industry-leading Income Access software, which strongly supports the growth of social casino brands with the company’s Social Gaming Network.”

Income Access chief executive Nicky Senyard described BlackJack eXtreme as a “truly original social gaming concept” that had already shown its ability to attract players.

“We’re excited to unveil the BlackJack eXtreme affiliate programme and welcome the brand onto our recently-launched social gaming network,” she added.

In related news, Sporting Index last week launched its Income Access-powered affiliate programme. The companies agreed a partnership in May this year, with the spread betting operator gaining access to the full suite of the supplier's affiliate marketing software. 

“Income Access is the market leader when it comes to affiliate programmes and we’ve been very impressed with them up to now,” Sporting Index marketing chief Paul Turner said of the launch. “With the World Cup fast approaching, customer acquisition becomes even more important and I’m confident Income Access can help us achieve our goals through this partnership.”

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