Social casino developer Playtika Group has announced plans for a new corporate brand identity which integrates all of its game studios under the Playtika brand.

Playtika was founded in 2010 and acquired by Caesars Interactive Entertainment in 2011. Since then, its games portfolio has grown following the acquisitions of Buffalo Studios (developers of Bingo Blitz and Bingo Rush), Pacific Interactive (creators of House of Fun), and the World Series of Poker social application from Electronic Arts.

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