Having secured a deal to expand its online gaming offering with GameAccount Network later this year, Pennsylvania’s Parx Casino has gone live with its free-to-play offering via Williams Interactive’s Play4Fun Network.

Williams Interactive, a wholly owned subsidiary of Scientific Games Corporation, said that the launch of the white-label platform would help Parx Casino build an engaged online community by providing both current and future players with new ways to enjoy their favourite casino content online and on their mobile devices.

The Williams Interactive Play4Fun Network is a social casino platform, anchored by popular casino games including hit WMS Gaming slots Super Jackpot Party, Kronos, and Black Knight.

Parx Casino’s chief technology officer John Dixon said: “Following a diligent review process of available options in the space, we've found the Williams Interactive Play4Fun Network to be the best solution for providing exciting casino entertainment experiences to our players when they spend their time away from our casino -- at home and on-the-go.

“The launch of our platform is an exciting step for Parx Casino, and we look forward to continue building an engaged online player community in the near term, while positioning our operation for any potential future legalization of iGaming."

The platform features social casino mechanics designed to increase player engagement and repeat visits. Completely branded and customized for Parx Casino, the Play4Fun Network platform provides players with a multi-channel experience across desktop, tablet and smart phones, inclusive of native iOS and Android apps.

Williams Interactive said that the platform's marketing capabilities allow Parx Casino to leverage player touch points by delivering targeted messaging to players segmented by activity, loyalty tier, and physical location through technologies such as geo-fencing and push notifications.

“Partnering with a client of the scale and reputation of Parx Casino is an exciting leap forward for our B2B social casino business,” said Jordan Levin, managing director for Williams Interactive. “With the Play4Fun Network platform, we anticipate that Parx Casino will be able to leverage our proven free-play casino content to increase the value of their brand with players online to drive incremental visits to their casino floor.

“Through this platform, Parx Casino will better maximize the benefits to their casino from the ongoing convergence of online and offline gaming experiences.”

Earlier this week Parx Casino signed a partnership with GameAccount to launch the provider’s Simulated Gaming product. The new GameAccount site will sit alongside the casino's Williams Interactive-powered offering, with more than forty games available under the Online Casino tab on Parkcasino.com. GameAccount's system is also able to support real-money play once regulations allow.

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