New Jersey’s Monmouth Park Racetrack has entered into a marketing partnership with Fantasy Sports Network (FNTSY) as it prepares to launch a new daily fantasy sports game for its customers.
FNTSY, owned by Anthem Media Group, is a television network devoted to fantasy sports content which was launched last year.
The company will work closely with Monmouth Park to select a service provider to help develop and operate a new Monmouth Park Daily Fantasy Game in the coming months.
“Fantasy Sports Network is a tremendous partner as Monmouth Park looks to strengthen its gaming and entertainment presence in New Jersey and across the national market,” said Bill Knauf, vice president of business operations at Monmouth Park. “Aspects of the partnership include brand cross-promotion, and development of an on-site presence at the track, including a Fantasy Sports Weekend prior to the start of the 2015 football season.”
The racetrack hopes to launch its first fantasy game before Opening Day of the 2015 baseball season in early April.
It had hoped to be the first New Jersey venue to launch sports betting late last year until a permanent injunction was issued by US District Judge Michael Shipp, following complaints from major US professional sports leagues - the NFL, NBA, NHL and MLB - as well as the National Collegiate Athletic Association. The racetrack subsequently decided to enter the fantasy sports sector as an interim measure.
“We are excited to play such an important role in the pioneering process of bringing fantasy sports to such a historic New Jersey destination,” said Louis Maione, chief strategy officer of Anthem Media Group and FNTSY. “Already on the cutting edge of thoroughbred racing, Monmouth Park is now expanding into one of the most exciting areas of sports entertainment and interactivity, one that is experiencing continued exponential growth.
“Adding our fantasy expertise and distribution will allow Monmouth Park to take-off with this endeavor, catering to fantasy enthusiasts in both local and remote locations.”
The Monmouth Park Fantasy Game will be the newest addition to the racetrack’s portfolio of gaming products, which already includes the free season-long racing game Survival at the Shore, as well as the one-day Haskell game.