California’s Fantasy Spring Resort Casino has become the latest land-based venue to sign up for Scientific Games’ Play4Fun Network white-label social casino platform.
The platform will be the second component of Scientific Games' new SG Universe product suite selected by the Tribal casino to help build an engaged online player community.
Fantasy Spring players already receive personalized marketing communications through the casino's Mobile Concierge native iOS and Android apps.
The Fantasy Spring Play4Fun Network is expected to launch online and on mobile during the first half of this year, featuring content from the supplier’s Bally, Barcrest, Shuffle Master and Williams game development studios.
Bob Hays, the vice president of commercial for interactive at Scientific Games, said he was excited to expand his company’s relationship with Fantasy Springs, and was proud that it had chosen to begin offering a “rich social casino experience.”
“We’re confident their players will enjoy the slots and table-games content in our white-label social casino platform just as they do across the casino gaming floor,” he said.
Fantasy Springs general manager Paul Ryan commented: “Deepening our relationship with Scientific Games Interactive is a logical step for our operation as we move closer to our goal of providing a rich and compelling connected player experience. We want to provide our players access to their favorite casino content in as many formats and channels as possible.
“A social casino platform on web and mobile devices customized for our brand is an easy way to deepen our relationships with current players, while providing a differentiated offering targeting new additions to our loyalty database.”