Michigan tribal casino FireKeepers Casino Hotel has become the latest casino operator to add Scientific Games’ Play4Fun Network social casino solution to the venue's existing SG Universe Mobile Concierge app.

The FireKeepers Casino Play4Fun Network has been launched to aid the venue in developing an engaged online player community. The operator will look to leverage the SG Universe product suite to offer customers FireKeepers-branded products using a branded web portal and customised Android and iOS apps.

The Play4Fun product features free-to-play content developed from the supplier’s Williams game development studio, with games from Bally and Shuffle Master to be added to the product this summer.

“Extending our relationship with FireKeepers is an exciting opportunity for our SG Universe product suite,” Scientific Games vice president of commercial Bob Hays said. “Play4Fun Network gives both current and future players in the FireKeepers database the opportunity to enjoy compelling casino games online and through their personal mobile devices, all under the casino’s brand, while giving the marketing team at FireKeepers cutting-edge mobile marketing capabilities with which to engage their online player community.”

FireKeepers Casino vice president of marketing Jim Wise said he was pleased to introduce the venue’s database of guests to the branded social casino product.

“We expect the Play4Fun offering to enhance our entertainment options and attract new social gamers by leveraging the popular land-based gaming content our players love from the Bally, Shuffle Master and Williams game studios in an exciting web and mobile social casino environment,” he explained.

Shares in Scientific Games Corporation (Co.Data) (NASDAQ:SGMS) closed down 0.77 per cent at $14.85 per share in New York yesterday.

Related

GIQ Magazine Digital Edition