DraftKings has signed up as a long-term marketing partner of New York sports and entertainment arena business Madison Square Gardens Company (MSG), becoming the official daily fantasy sports partner for a number of MSG's sports teams as well as benefiting from prominent branding at all sporting events held at the world famous Madison Square Garden arena.

The partnership with MSG sees DraftKings gain brand exposure across the sports, media and entertainment properties owned by the company, as well as becoming the official daily fantasy sports partner of MGS’s teams; the NBA's New York Knicks, the NHL's New York Rangers, the Women NBA's New York Liberty, and the NBA Development League's Westchester Knicks.

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