Social sports technology provider Oddslife has teamed up with Ukrainian sport media brand to create a new social betting platform for players in the country.

Ukraine is the latest market in which Oddslife has partnered with a local media partner following recent deals in Bulgaria, Spain, Greece, Denmark and the Czech Republic.

Launched in 2006, is one of the leading sports websites in the Ukraine and has more than 5m unique active visitors every month. It is part of the UMH Group which is also involved various other media such as TV and radio, and owns another sports website has signed a long-term deal with Oddslife for its white-label social sports and gaming platform.
Oddslife said that its platform enables companies to use their local reach and brand to engage sports fans with social gameplay and community.

“When the Oddslife social sports and gaming platform is combined with a sports media website offering readers high quality content, then we have the recipe for success,” said Oddslife’s country manager in Ukraine Alyona Gromova. “It is why is such a perfect partner for us.

“Oddslife provides market leading software, consultancy and local country support and in return they provide us with marketing, brand awareness and access to local market expertise, which are invaluable to any local partnership.”

Ruslan Chugunov, advertising director at, said: “The market opportunities we obtain with the Oddslife platform and expertise of their team made it an easy decision for us to become their partners for the Ukraine.” joins the likes of Bulgaria’s, Spanish media group, Danish football portal, Greek media group and radio broadcaster, and Czech Republic sport brand, as Oddslife’s social betting partners.

“We are very excited to have join our growing social sports and gaming network, and the site’s popularity in Ukraine and across Eastern Europe is extensive with new media partners in neighbouring countries already approaching us,” said Oddslife CEO and founder Rasmus Sojmark. “As we approach the new football season we welcome more partners wanting to increase their level of engagement with their readers.”