Gaming technology supplier Aristocrat Technologies has partnered International Games System (IGS) to launch a new mobile social casino game targeting the Asia-Pacific region.

FA FA FA Slots, which translates as Rich, Rich, Rich Slots, has gone live for Android devices and features free-to-play versions of Aristocrat’s popular land-based slot games that area available in casinos throughout the Asia-Pacific region.

It will initially go live with nine titles such as Wild Panda, Double Happiness and 50 Dragons, with more games to be added in the near future.

“Our mission at Aristocrat is to delight players with great gaming content,” Aristocrat’s chief digital officer Craig Billings said. “We're launching FA FA FA to bring our popular Asian-themed slot machines to social casino players around the world.

“Aristocrat and IGS have collaborated closely to build a high quality, tailored, multi-language Asian gaming experience evocative of the excitement and action present on slot floors throughout the region.”

IGS’ director of arcade games AC Chen said: “Based on market studies, social casino games in general reached gross revenue of over US$2.8bn last year, and will likely amount to $4.4bn in 2017. This collaboratively developed mobile game from Aristocrat and IGS is tailored for Asian users everywhere, and will surely guarantee a rich experience for casino players. FA FA FA Slots will inevitably lead to a positive impact for players everywhere.”

Aristocrat is already active in the social casino market, with its Heart of Vegas app, which was developed by its Product Madness subsidiary.

Shares in Aristocrat Leisure Limited (Co. Data) (ASX:ALL) closed up 1.21 per cent at AUD$8.38 per share in Sydney earlier Thurdsday.

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