Popular US restaurant chain Hooters has unveiled a unique partnership with online daily fantasy sports operator DraftKings to provide its guests with the opportunity to win more than $300,000 in cash and prizes this football season.

The Hooters Fantasy Football Challenge, powered by DraftKings, unlocks free access for Hooters guests to put their fantasy football knowledge and skills to the test each week versus Jon Gruden, the former NFL coach and current NFL analyst for ESPN.

“Our guests are some of the most passionate and knowledgeable football fans in America,” said Carl Sweat, chief marketing officer of Hooters, which has 400 restaurants across the US. “So this year, Hooters is teaming up with DraftKings to be the first to bring our guests the excitement of daily fantasy sports, big cash prizes and an exclusive experience with Coach Gruden.

“As the football fan experience continues to evolve, Hooters is committed to deliver the best fantasy sports experiences anywhere – whether that’s providing the perfect backdrop for a draft party at your favorite Hooters, throwing the world’s largest fantasy football draft party or lining up free access to score real cash on DraftKings during the first six weeks of the season.”

Starting this week, fantasy football fans are invited to grab an entry code at Hooters locations across the country to join the $300,000 Hooters Fantasy Football Challenge. Using the code, fans can set a DraftKings lineup for free to play for $50,000 in cash and prizes from Hooters every week, awarded September 13th through October 18th.

The players that dominate each week will be handsomely rewarded with cash and exclusive prizes from Hooters, including the “Ultimate Gruden Experience” grand prize which includes a trip to South Florida to meet with Coach Gruden for a full on football immersion session.

Coach Gruden also features in the latest Hooters television ad campaign where he shows he is ready to take on all challengers for a shot at fantasy football glory.
In addition to the DraftKings promotion, fantasy football leagues across the nation can sign up at Football.Hooters.com to secure VIP seating for a draft party at their favorite local Hooters.

As the first-ever event of its scale, Hooters recently kicked off fantasy football season in style with the Hooters World’s Largest Fantasy Football Draft Party in the West Club at Raymond James Stadium in Tampa, Florida.