Casino games developer Genesis Gaming is releasing a new line of video slots which have been tailored specifically for the US social casino market.

The Vegas Line consists of games optimized for mobile play, developed by designers with experience in both US land-based slots and in the European real-money online gaming sector.

“Mobile players respond best to games with great usability and compelling experience,” said Geoffrey Hansen, managing director of Genesis. “We refined our user interface and paired that with proven game features.

“Our customers need games that players will get into quickly and provide an experience that will keep them coming back.”

Genesis previously provided white label slot content for social casinos, deploying over 60 games in under a three year period.

The supplier’s new Vegas Line portfolio will see ten games launched initially, increasing by ten games per quarter through 2016.

“We choose game themes based on the most popular themes in social casinos,” said Scott Sims, head of global design at Genesis Gaming. “Then we combined that with our first-hand knowledge of what works in social gaming and our years designing games for the European market. And of course, with our ongoing work in land-based gaming.”

The company added that further details on the new product line with be unveiled at G2E Las Vegas later this month.

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