Swedish state-controlled gaming operator Svenksa Spel has taken steps to strengthen its digital offering, agreeing partnerships for simplified online payments and targeted digital advertising.
The gaming operator has partnered with MasterCard to roll-out MasterPass, enabling players to fund their online gaming accounts without the need to submit card details on each occasion.
MasterPass allows customers to sign up to the programme using BankID and to securely store their payment card details, enabling one-click purchases at participating online [...]
