SG Interactive, the iGaming arm of US gaming supplier Scientific Games Corporation, is to launch its free-to-play Play4Fun Network solution for Four Winds Casinos, a chain of casino venues run by the Pokagon Band of Potawami Indians.

The supplier will provide the Play4Fun Network social casino product alongside its SG Universe Mobile Concierge platform for Four Winds Casinos, operator of three casino venues across Michigan in New Buffalo, Hartford and Dowagiac.

The Play4Fun Network allows Four Winds to provide players with free-to-play variants of the Bally, Shuffle Master and Williams games it offers on the casino floor, while the Mobile Concierge solution connects users to marketing touchpoints including the ability to view loyalty rewards and receive personalised messages.

“Working with SG Interactive is giving us the opportunity to deepen our relationship with players through incremental engagement both on and off the casino floor, while also keeping our brand top-of-mind and our players entertained between visits,” Four Winds Casinos senior vice president of gaming Frank Kennedy said. “We’re excited to provide our players with the ability to play the games they love from the casino floor anytime, anywhere.”

Bob Hays, vice president of commercial for Scientific Games’ interactive division, described Four Winds Casinos as one of the strongest brands in the world.

“We’re honored by their selection of the SG Universe product suite to build an engaged online player community that will extend the entertainment opportunities for players available under the Four Winds brand and nicely complement the world-class experiences found on their casino floors.”

SG Interactive said that a number of North American casino operators have signed on with Play4Fun Network this year, with the supplier expectingmore than 40 casinos to be represented by the B2B social casino platform by the end of this year.

"The fact that so many operators have chosen to power their gaming world with the Play4Fun Network is an incredible endorsement of its ability to build, monetize and engage player communities for land-based casino operators through customized web and mobile social casino offerings anchored by the most robust casino game library in the world," said Jordan Levin, president of interactive at Scientific Games. "It's time to capitalize on the truth of your customer and to live beyond brick-and-mortar. It's time to be when and where your customer is with the content they want."