Dublin-based social casino developer KamaGames has launched its third free-to-play casino app for Premier League giants Manchester United FC, with a new social slots app rolled out for the team’s 659m-strong global fanbase.
Manchester United Social Slots features images of the club’s first team players and allows users to play and interact with other supporters around the world.
While it only offers virtual currency jackpots, it allows users to participate in social media competitions that allow them to win special prizes such as signed memorabilia, match tickets and VIP experiences.
It becomes the latest Manchester United-branded social casino product to go live following the release of poker and roulette games, after the studio was named the team’s official social casino partner in January this year.
KamaGames’ business development manager Kevin Egan said he was pleased to announce the launch of the third casino game through the partnership.
“Manchester United Social Slots, powered by KamaGames, combines the latest in mobile gaming technology with the world’s biggest sports brand,” he explained. "Adding social slots to our existing Social Poker and Social Roulette Games provide Manchester United fans with a full range of Social Casino titles where they can connect with fans all over the world."
Manchester United group managing director Richard Arnold said that KamaGames has successfully created an array of social casino games that “bring fun and excitement to [the club’s] fans.”
“Each game utilises the latest technology and not only allows the club to interact with fans but also lets our supporters interact with each other, no matter where they are in the world.
"Both Manchester United Social Poker and Manchester United Social Roulette, powered by KamaGames, have proved to be extremely popular with our fans and I am sure this latest offering will be no different,” he said.
The app is now available for download via Apple’s App Store and Google Play for Android devices.
The partnership is the latest in a long line of unique commercial deals to be agreed by the club, which is one of the most successful clubs in English football with 20 league titles and huge global reach.
Manchester United counts DHL as its official logistics partner, Casillero del Diablo as its official wine partner and Kansai Paint as its official paint partner. bwin.party also serves as its official betting and gaming partner.
The team is currently fifth in the Barclays Premier League after losing to newly-promoted Norwich City on Saturday, its third game without a win.