Online gaming software supplier GAN has signed up two new US casino operators for its a free-to-play social casino offering, both of which are expected to go live during the first half of 2016.

The company has signed an agreement with Lady Luck Interactive, a wholly-owned subsidiary of NASDAQ-listed Isle of Capri Casinos, and Atlantic City’s Borgata Hotel Casino & Spa in New Jersey.

Headquartered in St Louis, Missouri, Isle of Capri Casinos operates 14 land-based casino properties across the US under the Isle Casino, Lady Luck Casino, and Isle of Capri Casino brands.

Its GAN-powered Simulated Gaming offering is expected to go live across web and mobile in the first half of next year.

The Borgata’s free-to-play social casino offering will also launch in H1, and will be integrated with the My Borgata Rewards loyalty program, pending regulatory approval from the state.

GAN believes that with the majority of Borgata’s customers living outside of New Jersey and therefore unable to engage with the casino’s regulated real-money iGaming offering, Simulated Gaming will permit those customers to play online with Borgata for free, as an alternative to other social casinos.

Players will have the opportunity to instantly receive reward points in the My Borgata Rewards program by purchasing credits for extended online play. GAN’s US-patented iBridge Framework will link the GameSTACK internet gaming system to Borgata’s land-based casino management system.

“Our exclusive social casino partnership with Borgata is another step in expanding our Simulated Gaming offering in the United States,” said GAN CEO Dermot Smurfit. “We’re privileged to bring Borgata, a leading and highly regarded US casino brand, online nationwide in the United States.

“We believe that our Simulated Gaming online experience will positively contribute to Borgata’s real money gaming experience both on-property and online in New Jersey and, in particular, provide an opportunity for delivering a compelling Simulated Gaming experience to the majority of their patrons who live outside of New Jersey.”

Tom Ballance, president and chief operating officer for the Borgata said: “GAN’s experience and capability will enable the integration of our My Borgata Rewards with GAN’s product enabling Borgata to offer a much more compelling and attractive social gaming product than the competition.

“The power of the Borgata brand has allowed us to establish ourselves as the leading online gaming operator in New Jersey, and we are equally optimistic that Borgata will enjoy similar success with our social gaming product.”

Shares in GAN plc (Co. Data) (AIM:GAME) were trading at 35.50 pence per share in London this morning following the announcement.


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