The past twelve months have seen continued consolidation in the social casino space, with land-based operators dominating the market. But perhaps the most intriguing trend is a resurgence of Zynga and social sports, two much-maligned components of the sector.
At a glance the social casino market appears to have gone through a year in which very little changed. Consolidation continues to be the major industry buzzword. Intertain completed the acquisition of Gamesys’ social business and Imperus acquired Diwip and Akamon, while Churchill Downs has seen revenue boosted by its Big Fish Games purchase.
These deals continue a trend that has seen major operators snap up smaller businesses. These companies then use their marketing clout to mitigate soaring cost per installs that have forced many smaller businesses to either sell or begin looking for a buyer.
The market has experienced what the real-money gaming sector has gone through at a much faster pace. Smaller companies are still attempting to crack the sector, but few seem likely to succeed.
That is not to say all is doom and gloom. The market continues to grow, albeit in ways that few imagined it could...